CX Management Solutions
Amplify Your Customers’ Voice
Understanding the voice of your customers is critical. Today’s consumer reads reviews on Amazon and Yelp or a friend’s review on Facebook before committing to a purchase. Some of the best insight into what you are doing right and wrong is available in the “General comments” question of a survey or spread across the pages of transcribed dialogue recorded by your help center.
Traditional approaches to using this data by hand-coding information, or by merely exploring demographics, fall well short of what is truly needed to accurately reflect consumer sentiment. We provide a technological platform for analyzing textual data that empowers you to really dig into what your customers are saying and turn textual data into actionable insight.